WHAT CLIENTS REALLY THINK, BUT DON'T SAY...
What do your clients like about you, but don’t say? What would they like you to know, but haven’t mentioned? How much more business would they give you, if you knew how to ask? What can you do to turn a good relationship into a great one?
If you ask for feedback directly yourself, the chances are that your clients will leave out the bits you really need to hear.
That’s why, in the Client Insight System, a professional interviewer asks them on your behalf. People say things to an experienced independent interviewer they wouldn’t say to you.
Asking the right questions and uncovering costly blind spots is the first stage of the Client Insight System.