Is Client Feedback on your Christmas list?

Or is it on your client’s? If it’s not, perhaps it should be. The great thing about feedback is that it is a gift to everyone involved: to your account manager, to your business and to your client. It’s a gift to your account managers, because the information it...

Client Feedback – So What?

Well, that’s a good question. If you see it as a compliance exercise, ticking the box, then maybe there’s not a lot of point. You asked the questions, you got the feedback: shelve it and forget it. But what a waste of priceless information! Why not use your client...

Client Feedback – Peanuts, monkeys….

Everyone knows that if you pay peanuts, you get monkeys, and if you want quality, it comes with a price tag. This month we’re thinking about how that applies to client feedback. So, online questionnaires are cheap and reasonably easy to deliver. But what value do they...