When you’re looking to build your business, your existing client relationships are your most important building block. If your clients think your service is wonderful, you’ll be in pole position to secure additional business from them. And they will be your best salesmen, talking about you and recommending you to others.
For this to happen, you need to be able to find out how your clients see you. Is your service something they want to rely on in future? What do they most value?
You can start with general questions about how happy they are with your service. Positive responses allow you to open conversations about wider businesses opportunities with your clients, or spread the word about your excellent service more widely within larger organisations. Sometimes a simple question about service quality can lead to a pleasant surprise, such as “I’d really like you to talk to me about the rest of our businesses – there may be opportunities for you.”
And if the response is less than positive, you’ll know what you need to do to put things right.