THE CLIENT INSIGHT APROACH
HOW IT WORKS
INSIGHT you understand the answers.
ACTION you act on what you learn.
RESULT we check what difference it has made.
We talk with your clients and ask the questions. This saves you time, gives you an independent perspective and gets better results. We find people will tell an experienced independent interviewer what they might not tell you.
Our coaches will work with your people to ensure that they understand and take action. And you’ll get succinct management information so that you can see the big picture.
“The feedback has made its way into a number of senior management forums. There has universally been a recognition that this has been a really positive, important exercise.”
Director, Creative and Communications Agency.
HOW YOU GET VALUE
- You learn what your clients really think about you.
- You get the chance to stop dissatisfied customers leaving you.
- Your people get help to increase the value of client relationships.
For your business, you’ll know
- whether clients, most important to your business, rate you highest.
- whether valuable clients are about to leave you.
- what actions to take to build value with your clients.
- which parts of your business are taking action and which are not
- whether clients are happier as a result of feedback, or not.
WHY CAN’T WE DO IT OURSELVES?
To get good results from client feedback you need:
- carefully crafted questions…
- …asked by skilled interviewers who can uncover the real issues.
- information passed insightfully and effectively to the recipient.
- actions determined, recorded, and followed up.
- all information available to management at a strategic level.
This can be a pretty big ask for any organisation using only internal resources. We have refined our approach to be simple to use and powerful…so that you don’t have to.
“I would never have found that out in a million years.”
Director, firm of Leadership consultants.