WHAT CLIENTS REALLY THINK, BUT DON'T SAY...
What do your clients like about you, but don’t say? What would they like you to know, but haven’t mentioned? How much more business would they give you, if you knew how to ask? Which clients are about to leave you without you being aware?
What can you do to turn a poor relationship into a great one? What can you do to turn a good relationship into a great one?
Because your clients don’t say what they really think; because your people don’t always ask the questions they should; you may have blind spots about your client relationships. What effect could that have on your business?
“It’s the client terminations that we could have avoided that keep me awake at night”
Managing Director, Investment Research firm.
Asking the right questions and uncovering blind spots is the first stage of the Client Insight approach.