Why should client feedback be your New Normal?

by | May 1, 2020

These are unprecedented times. Some businesses are seeing their business quadruple overnight, others have had the rug pulled from under them.

There is no map of what to do next.

Whichever category your business is in, your relationships – with clients, suppliers and stakeholders – will be more important than ever as you move forward into the uncertain future. For clients especially, now is the time to talk to them, maintain your rapport, and ask them what they are up against. What are the challenges they’re currently facing? how can you help? and how do they see their business operating in the coming months?

Talking to your clients will help you assess the changing landscape of your client portfolio so that you can make better plans for the future. It will also help to secure relationships and minimize any client business loss.

Conversations of this nature will need to be skillful and sensitive.  You need to be prepared for surprises and able to respond with empathy, resourcefulness, and a good listening ear. Careful attention to your clients now may reveal unsuspected opportunities.

More about this in the coming months – we’ll let you know how to frame and conduct these conversations and where to start with the data they reveal.